Vibrant Branding

12 steps to achieve vibrant branding in any new market. When your company is doing well, you’re ready to enter a new market and promote it. When your company is doing your brand well, you’re ready to enter a new market and promote your product or service to new customers. …

May 2022 FIRE Update

Hey, everyone. Did you have a good month? May was uneventful for us. Life just went on as usual. Now, we are just waiting for RB40Jr to finish school. Once he’s done, we’ll go on a long summer vacation. On the personal finance side, May was an anomaly. We spent …

Lessons in Business Leadership – The Ukraine Crisis

Over the last two years, business leaders have been guiding their firms through a succession of crises. Several of these were occurring at the same time. These include the pandemic, a series of “hundred-year” weather disasters, social upheaval, financial shocks, and substantial labor shortages. Leaders that are looking to the …