Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …

February 2022 FIRE Update

Hey, everyone! Sheesh, what a crazy month. Russia invaded Ukraine and the stock market threw a fit. I’d invest more if I was at home, but it’s very difficult to react that quickly while I’m in Thailand. Vanguard won’t let me log in. I have to call them to make …

What Should Happen When a WordPress Theme or Plugin License Expires?

As the WordPress ecosystem continues to mature, it presents new challenges. Everyone from end-users, web designers, and theme/plugin authors is impacted. While it may seem like the open-source content management system (CMS) and its community are niche, the numbers say differently. When over 40% of the web is using the …