Successful mompreneurs’ advice for balancing work + kids during summer break

When you’re a mom trying to run a business while raising your kids, it’s hard enough working during the school year. Throw summer break into the mix, and it’s a recipe for stress and lowered productivity. So, I went straight to the source — successful mompreneurs who are in the trenches on …

How to write product descriptions that tell a story

Over the years, I’ve had a few favorite catalogs that really demonstrate how to write product descriptions. One was the Banana Republic catalog from the mid-1980s. At the time, Banana Republic was just two people — Mel and Patricia Ziegler, a husband-and-wife newspaper writer and illustrator — who specialized in …

Understanding module.exports and exports in Node.js

As developers, we often face situations where we need to use unfamiliar code. A question will arise during these moments. How much time should I invest in understanding the code that I’m about to use? A typical answer is learn enough to start coding; then explore that topic further when …

Not Just for Search Engines – Optimizing Better for Users

The work of an SEO agency mostly revolves on getting results that will make clients happy. Keyword research, website optimization, link building, and content development – all these go into an SEO strategy to help a client’s website get to coveted positions on search results. It doesn’t stop there, though. …

Java and MongoDB 4.0 Support for Multi-document ACID Transactions

This article was originally published on MongoDB. Thank you for supporting the partners who make SitePoint possible. Introduction MongoDB 4.0 adds support for multi-document ACID transactions. But wait… Does that mean MongoDB did not support transactions until now? No, actually MongoDB has always supported transactions in the form of single …

29 Awesome Tools for Web Designers & Developers

This article was created in partnership with Mekanism. Thank you for supporting the partners who make SitePoint possible. We’re always on the lookout for the best web tools and services available for designers and developers. Which resources should we be using? Most customers don’t need a website built from scratch …

What is upselling and how can you do it without scaring away your customers?

What is upselling? Well, there are certain terms and questions that invoke a slightly dirty feeling. Upselling — a classic salesperson’s technique — is one of them. However, the reality is it can become a vital part of your aftercare and overall sales strategy. Of course, your goal should always …

Subscription-based sales: A primer for small businesses

In tech circles, Software as a Service (SaaS) has been a buzzword (and business model) for a few years now. However, the concept isn’t just for tech businesses – practically any niche can benefit from earning income through subscription-based sales. In fact, there are numerous benefits to implementing a subscription-based …

Power Your Business Applications with Elastic Compute Service

This article was originally published on Alibaba Cloud. Thank you for supporting the partners who make SitePoint possible. Alibaba Cloud Elastic Compute Service provides worldwide Infrastructure-as-a-Service (IaaS) to support millions of businesses around the world. This webinar provide a clear introduction to the Alibaba Cloud ECS, which will help you …

Email for vets: 7 ideas for your next email marketing campaign

You have a great marketing tool right at your fingertips … literally. Your keyboard — and the emails you create with it — can help you connect with current and potential clients, establish a strong brand, and grow your veterinary practice. When email for vets is done the right way, …

How to Select the Right Copywriting Gig on Fiverr for Marketing Copy

This article was created in partnership with Fiverr. Thank you for supporting the partners who make SitePoint possible. In this article, we are going to educate SitePoint readers on how to select the right gig on Fiverr for marketing copy. As a worldwide verified freelancing platform, Fiverr is a 100% …

8 costly call-to-action mistakes you’re making on your website

Call-to-action mistakes on your website can be costly. If you fail to use calls-to-action (CTAs) to guide users through your site and down a path to do business with you, you could be driving away audiences and losing opportunities to draw customers and make sales. Avoid these call-to-action mistakes Are …

5 things you must do now to prepare for the holiday shopping season

    As we sip our lemonade in the later summer sun here in the Northern Hemisphere, you would think it’s an odd time to be contemplating snow and the holiday shopping. But as a small business owner, it is the perfect time to start planning for the 2018 end-of-year …