20 features to look for in an eCommerce website builder

You’ve discovered or created a great product. You know there’s market interest. You’re stocked up and ready to sell. There’s only one problem — you don’t know how to find the right eCommerce website builder to bring your business online. Selling products online can be extremely lucrative as you can …

5 great click-to-call plugins for WordPress websites

Click-to-call plugins are great for businesses who are looking to enhance the customer experience by making it easier for customers to find the business phone number. Taking advantage of click-to-call plugins creates an omnichannel experience on your business’ website. It doubles as an app by giving customers the option to call …

Optimizely A/B Testing Tools: Knowing Which is Right for You

Optimizely has grown to be one of the major A/B testing tools. It’s suitable for companies of all sizes — from startups and small businesses to major corporations. Optimizely’s tools and integrations allow anyone to quickly learn more about their audience and experiment with design and content changes non-destructively through …

How to perform a website launch and handover

Congratulations! I’m assuming testing went well, and the QA process went through without a hitch, right? Then we’re good. Let’s go live! There are a couple of assumptions. I’m assuming that you guys used some type of staging environment, and if not, GoDaddy offers that and has some tutorials about it. I …

How to create freelance quotes and proposals: Dos and don’ts

Years ago, when I started freelance writing, I talked to another writer friend, Cindy, about what my freelance quotes should be. “I’m worried people will think I’m too expensive,” I said. “How is $50 per hour?” Cindy said, “If you do that, I’ll kick your ass.” That was a bit …

The small business owner’s guide to smart customer responses

If you’re a business owner with online access, there’s no question that responding to customer inquiries is crucial. Even if you have a storefront, experts say that 96 percent of Americans shop online. That means if they have an issue, your customers are going to reach out to the same way …

Tips and tricks for attracting nonprofit donations

Any advice about attracting nonprofit donations must first start with the viral fundraising stunt that involved water, Bill Gates and social media. We’re talking about the ALS Ice Bucket Challenge, and chances are, you were one of the 17 million people who took the plunge in the summer of 2014. …

How to Use 2D Transformation Functions in CSS

The following is a short extract from Tiffany’s upcoming book, CSS Master, 2nd Edition, which will be available shortly. Transforms allow us to create effects and interactions that are otherwise impossible. When combined with transitions and animations, we can create elements and interfaces that rotate, dance, and zoom. Three-dimensional transforms, …

Applications of virtual reality in construction

First, we had scalable models. Then drones, 3D printers and now virtual reality. The construction industry is quickly evolving thanks to technology, and virtual reality is proving to be popular with both business owners and their clients. Using virtual reality in construction can empower customers to become familiar with proposed designs …

Email for vets: 7 ideas for your next email marketing campaign

You have a great marketing tool right at your fingertips … literally. Your keyboard — and the emails you create with it — can help you connect with current and potential clients, establish a strong brand, and grow your veterinary practice. When email for vets is done the right way, …

How to create a security incident response plan

Editor’s Note: This article was originally published on August 25, 2015. It was updated on August 9, 2018. A security incident response plan documents the steps that must be taken immediately upon discovering a security incident. A security incident is a loss of data, corruption of data, or the discovery …

Building DApps with Ethereum: Creating, Deploying TNS Tokens

In part 1 of this tutorial series on building DApps with Ethereum, we bootstrapped two versions of a local blockchain for development: a Ganache version, and a full private PoA version. In this part, we’ll dive right into it and build and deploy our TNS token — the token users …

Building Ethereum DApps: Whitelisting & Testing a Story DAO

In part 3 of this tutorial series on building DApps with Ethereum, we built and deployed our token to the Ethereum testnet Rinkeby. In this part, we’ll start writing the Story DAO code. We’ll use the conditions laid out in the intro post to guide us. Contract Outline Let’s create …

What’s the difference between Amazon advertising and paid ads on Google and Facebook?

There’s no escaping the war that’s heating up between the three giants of online advertising. Yet you as a small business advertiser need to figure out how to make the most of them to sell more products and services. Understanding how they’re different and where each excels will help you …

Redesigning a Card-based Tumblr Layout with CSS Grid

In this tutorial we’re going to retrofit a grid-based design to a layout inspired by the What’re you into? Tumblr page, where the user can select a set of topics to tailor their recommended content. Only the visual design of the grid is executed, not the selection functionality, as shown …

How to Add Auth to Your PWA with Okta and Stencil

This article was originally published on OKTA Blog. Thank you for supporting the partners who make SitePoint possible. Progressive Web Applications (PWAs) are the newest technology on the web dev block, and they’ve arrived just in time to solve a growing problem. Many companies are struggling to keep isolated development …

Smart Contract Safety: Best Practices & Design Patterns

Blockchain technology is still a highly experimental technology. Things move fast and you should expect constant changes in the security landscape, as new bugs and security risks are discovered and new best practices are developed. Following the security practices described in this article will help you better understand how to …

Measuring customer satisfaction as a service-based business

There’s one concrete way to know if you’re doing a good job in your service-based business. It’s not necessarily related to revenue or sales. It’s related to measuring customer satisfaction and understanding if your clients are impressed or indifferent about the services you provide. Getting clear feedback from your customers helps …

Know your numbers to calculate your marketing costs

As a small business owner, you’ve probably heard how important it is to know your numbers in order to calculate your marketing costs. In this case, it’s important that you have a grip on the following formulae: Lifetime value of a customer (LTV): The projected revenue a customer will generate …