How to start a web series in 7 key steps

As technology gets smaller, our attention spans shorter, and our WiFi faster, web-based content will continue to explode. Web series like The Guild and Doctor Horrible’s Singalong Blog have shown us that what was once a niche market has become a viable source for entertainment and media. Maybe that has you thinking …

What to look for in a website proposal from a web pro

  Congrats are in order! You’ve decided to hire a real, honest-to-goodness pro to design your new website. Your carefully crafted RFP (request for proposal) spells out your needs. You’ve done your homework, spoken with qualified candidates before requesting a website proposal, and now have several in hand. All going according …

Using Background Processing to Speed Up Page Load Times

This article is part of a series on building a sample application — a multi-image gallery blog — for performance benchmarking and optimizations. (View the repo here.) In a previous article, we’ve added on-demand image resizing. Images are resized on the first request and cached for later use. By doing …

How to create a security incident response plan

Editor’s Note: This article was originally published on August 25, 2015. It was updated on August 9, 2018. A security incident response plan documents the steps that must be taken immediately upon discovering a security incident. A security incident is a loss of data, corruption of data, or the discovery …

Side-hustling + study: How to keep your side hustle going while in school

Regardless if you’ve spent this summer side-hustling for extra cash, building experience as an intern or traveling across the globe, the sunny season is gradually coming to a close. And if the waning days of summer mean back to school for you and your contingency, then those halcyon days of freedom …

How to use discounts and coupons to increase eCommerce revenue

As an eCommerce business owner, you already have a lot on your plate — from making sure orders are fulfilled to managing day-to-day operations. On top of that, you also have to take care of common headaches associated with running a website, so it’s no wonder that you want to …

How to build a website maintenance sales page that wins clients over

Offering website maintenance in your web business is the best way to establish recurring revenue, provide quality support for your clients, and build relationships so you stay in business for years to come. Featuring a website maintenance sales page on your website is the best way to begin this conversation with …

Ethereum DApps: Cross-contract Communication & Token Selling

In part 4 of this tutorial series on building DApps with Ethereum, we started building and testing our DAO contract. Now let’s go one step further and handle adding content and tokens to the story, as per our introduction. Adding Tokens For a contract to be able to interact with …

Web pro client relations 101: How to ensure satisfaction

It takes a big person to admit that their client relations needs a boost. However, regardless of whether you’re man or mouse, improving client satisfaction is straightforward enough that anyone can do it. In this post, we’ll offer a few key considerations for how to ensure satisfaction among your clients. …

How to target back-to-school shoppers on your eCommerce site

Summer is in full swing — which means now is the perfect time to launch back-to-school sales, promotions and deals. Back-to-school shoppers offer a huge opportunity for retailers across a variety of industries, with back-to-school spending in the United States tallying a whopping $29.5 billion from 2006 to 2017. In …

Should your home and garden store have a Labor Day sale? 7 things to consider.

Summer is in full swing, but most successful home and garden businesses are already thinking about September — specifically Labor Day. Depending on the nature of your business, you too should be thinking about the turn of business you’ll see around Labor Day and the possibility of having a Labor …

Building DApps with Ethereum: Creating, Deploying TNS Tokens

In part 1 of this tutorial series on building DApps with Ethereum, we bootstrapped two versions of a local blockchain for development: a Ganache version, and a full private PoA version. In this part, we’ll dive right into it and build and deploy our TNS token — the token users …

Subscription-based sales: A primer for small businesses

In tech circles, Software as a Service (SaaS) has been a buzzword (and business model) for a few years now. However, the concept isn’t just for tech businesses – practically any niche can benefit from earning income through subscription-based sales. In fact, there are numerous benefits to implementing a subscription-based …

Thinking about the box with interactive packaging designs

What is the main characteristic of any successful business? It solves problems for consumers. The more problems your business solves, the more consumers will look to you. Why not think outside the box to set your brand ahead of your competitors? In fact, why not think about the box?   …

A small business quickstart guide to creating a service intake process

There’s often a tug of war going on between the need to bring new work into your business, and actually completing the work you’ve already promised to do. Finding the right approach is tough, but there’s a solid way to redress the often lopsided balance between new leads and a smooth …

5 great click-to-call plugins for WordPress websites

Click-to-call plugins are great for businesses who are looking to enhance the customer experience by making it easier for customers to find the business phone number. Taking advantage of click-to-call plugins creates an omnichannel experience on your business’ website. It doubles as an app by giving customers the option to call …

3 considerations before you start a retail subscription service

Even if you have a booming retail business, starting a subscription service is like building a brand-new business. Although you’ve built up your retail expertise, it takes hard work, commitment, and a comprehensive understanding of eCommerce sales and customer service. With that in mind, here are three considerations before you …

6 local business strategies to make stronger community connections

It can be hard to do business with what appears as a faceless corporate entity. From a consumer standpoint, it’s hard to know if they’ll appreciate your business — and if they have your best interests in mind! That’s where local business strategies come in handy. By operating within a certain …

Upselling and cross-selling techniques for online stores

Upselling and cross-selling techniques are two popular methods to increase the amount a customer spends in a single transaction. Upselling encourages customers to purchase a more expensive and higher-cost item than what they were planning to buy. In contrast, cross-selling entices customers to buy related items providing complementary functionality, and gives …

How Hitting the Books Can Help Your Business

Andrew Hardwick is the Managing Director of Hard Edge, a creative agency focusing on innovative brand communications. With clients including Mercedez Benz, Mercer and Telstra, Andrew was the ideal person to share his thoughts on how entrepreneurs can continue to learn and grow while still staying focused on their business. …

Choose the best SSL certificate for your business website [infographic]

Editor’s Note: This article was first published on October 13, 2016. It was updated on August 9, 2018. Why should you care about a website’s security certificate? Consider this scenario: You’re cruising online and find yourself on a cool website. They have just what you need at a price you …

How to Select the Right Copywriting Gig on Fiverr for Marketing Copy

This article was created in partnership with Fiverr. Thank you for supporting the partners who make SitePoint possible. In this article, we are going to educate SitePoint readers on how to select the right gig on Fiverr for marketing copy. As a worldwide verified freelancing platform, Fiverr is a 100% …

Why updating your website matters for sales

Many entrepreneurs might find themselves getting comfortable after their website has been created, with the misguided understanding that it will take care of itself. But updating your website is just as important as building it in the first place. Even in the short term, many changes occur within your business. …