Editor’s Note: This article on the WordPress theme structure was first published on October 5, 2015. It was updated on October 24, 2018. Understanding the WordPress theme structure is an important part of the front-end development process. The files of a WordPress theme work together to create the design and …
If you’ve been working in the digital marketing field for a while, with focus on SEO strategies, you most likely know some basic notions about the term domain age. Even if the term does not have a complicated definition, not everyone is familiar with how it can influence their website’s …
We compiled a list of 50 SEO stats and online search facts to remind you of something important: To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to …
Pain, disappointment, hurt, embarrassment, and shame are emotions that are associated with all relationships; whether they are romantic or non-romantic. The most important emotion is anger. Anger, however, is a secondary emotion. No one feels angry first. Anger is a reaction to an event. For example, if your boss calls …
Driving repeat business for your eCommerce shop goes beyond having great products. In today’s fast-paced, at-your-door-in-two-days eCommerce world, online sellers need to give their customers more to hold on to. Buyers want to support businesses with similar values and interesting stories to tell — and that’s why we’re going to learn …
Editor’s note: This post is part of our collection on managing multiple WordPress websites. Your WordPress sites currently live with a hosting service you’re not too pleased with. The sites are slow, the customer service is poor, and you’re paying a lot. Or worse, your client sites are strewn across a bunch …
Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information …
When you are advertising a product as an affiliate to a company you will be given a unique link to that product that has your affiliate ID in it. This way the customers that come to the company’s website from your link are associated with you and only you. So …
One of the biggest challenges entrepreneurs face is getting their business in front of potential customers. Marketing attracts leads, leads become customers, and customers provide profit. Unfortunately, outreach, networking, and search engine optimization all play a role in marketing — and it doesn’t take long to realize that you’re looking …
