Customers Demand Cross Channel Conversations. Here’s How Brands Can Deliver

Nine in 10 customers expect brands to provide a seamless experience across channels and devices, according to the New Jersey Institute of Technology.  Right now, nearly 90 percent of customers think companies are failing at this endeavor. So how can brands send the right message, to the right person, on …

Branding yourself during a job interview – what should you know?

Job interviews can trigger a lot of stress, especially if you don’t have that much experience with them. While you might be properly qualified for a certain position within a company, if you don’t do well at the interview, you won’t be able to land that job. But what exactly …

How to Network Effectively While in Transition

Becoming unemployed is likely a sudden, unexpected event, and most people do not have the networking skills needed to immediately switch gears and begin efficiently developing job leads. There could be many reasons: feeling uncomfortable with the networking process, not knowing the process, being shy by nature, or never having …

Why Influencer Marketing Is Still Important For Brands

A trusted brand recommendation is important when attracting the audience. High-level influencer connections can help you connect with those prospects, which can make a significant impact on your visibility and sales. How can your brand gain more recognition online? By forging the right relationships with individuals and business leaders. Daily …

How Google Discover Affects Search And SEO For Your Personal Brand

The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your content may now become more visible with the right approach. The latest change by the search engine giant is designed to understand the intent and …

Six Effective Ways to Brand Yourself at Online Events

What is the best way to build your personal brand when attending or participating in online events? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and …

Get The Most Out Of Social Media Groups For Your Personal Brand

For years groups on social media have been a hub of activity, especially for brands. These are a great a place for your personal brand to share helpful information and for networking. Groups can help build your community and create more meaningful social interactions. Many brands and businesses focus on …

Are Reference Checks Scaring You?

Reference checking is not standard. Smaller companies typically have neither the manpower nor the funds to do thorough reference checks, which could cost hundreds of dollars. Conversely, larger companies do reference checks but at varying levels of thoroughness. Different from the typical applicant’s concerns–which have to do with performance–companies typically …

How to Use Email Software to Immediately Boost Your Email Efficiency

A lot of time is wasted on email management all over the world. In fact, The Radicati Group estimates that we sent 281+ billion personal and professional emails per day in 2018, so it’s little wonder that a large percentage of American professionals’ days are spent reading and answering emails.  …

5 Creative Communities That Can Help You Level Up Your Skills

Fertilizer is to plants what community is to creative professionals. With enough time, water, and sunlight, they grow themselves. But sprinkle on some peer feedback and support, and they grow faster and bigger than ever. Not long ago, finding that community was no easy task. To spot one that specialized …