Basic Brand

A personal brand is more than a résumé. Your basic brand is more than an elevator pitch. It is more than a social media profile. Much more! Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self. It’s a …

E-Meet Your New Clients

Prepare to make that initial e-meet interaction effective and productive if you conduct Zoom meetings with people you don’t know yet. Before you e-meet a new client or coworker, there are four things you should do. This goes for Zoomers as well! The majority of today’s meetings and networking opportunities …

Meeting Protocol Lessons

Do you ever make any of these blunders while facilitating meetings? Keep these meeting protocol principles in mind the next time you have to lead a meeting. Not only will they help you succeed as a leader, but your team will thank you as well. Leaders that are successful try …

Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …