Branding Identity

The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …

E-Meet Your New Clients

Prepare to make that initial e-meet interaction effective and productive if you conduct Zoom meetings with people you don’t know yet. Before you e-meet a new client or coworker, there are four things you should do. This goes for Zoomers as well! The majority of today’s meetings and networking opportunities …

Brand Building

As employees reassess their careers and future ambitions, they’ve become more interested in the enduring value of personal branding. A widespread misperception is that personal branding is only essential for businesses, celebrities, or high-ranking individuals. Nope! You have a personal brand. It’s everything you post on social media. It’s everything …

4 Strategies for Improving Your Customer Service in 2022 

What makes a business successful? Some would say great products, others might argue it’s great employees. And while both of those are extremely important, they aren’t what keeps a business running. To truly be successful, you need to have loyal customers, and improving your customer service keeps them loyal. Globally, …