You see it everywhere. In the airport, on Amazon, in college bookstores, and carpet cleaning services, bundling is the open secret used to increase cash flow. The basic truth is – it works. What is Bundling Bundling is combing items that are often bought together at a perceived discount or …
Business owners pitch all the time. We pitch our employees on our ideas. We pitch our future customers and “sell them” work hire us. We even pitch our 3-year-olds to encourage them to eat their veggies. Keane Angle, founder of Story Pitch Decks shared his insights for small business owners …
Yes, Ramon is loud. An “extrovert”. Often the first to raise his hand. Rarely embarrassed. He’s NOT an introvert. Audiences around the world talk about how “high-energy” he is. One of the questions I’m often asked by introverts is, “How can I be a great speaker and still be an …
As of July 1, 2022, the cost to form a Colorado LLC is just $1. This is thanks to the implementation of the “Colorado Business Fee Relief Act” (House Bill 22-1001). If you’re wondering what this means for business owners and entrepreneurs in the Centennial State, you’ve come to the …
Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don’t. We don’t take action. Based on …
Franchises can be an excellent way to maximize business growth while minimizing the overhead costs involved with opening additional locations. You are basically leasing rights to your model, brand, and business strategy to another entrepreneur in a franchised business. The franchisee receives a proven business model and ongoing support to …
Having a strong community is a powerful way to build your business. If your business is more than just “products”, but a “community” it’s much more powerful. Having a customer is nice, in fact, it’s essential. AND having an energized community means you’ll always have customers. In my book “Celebrity …
There are lots of very wrong myths out there about entrepreneurs that may be worthwhile for you to examine as you think about whether starting a business is right for you. In his book, How to Start and Operate a Business: Winning the Entrepreneurial Game, which I published a number of years ago, author David …
In today’s digital age, creating an online identity that showcases both your personal opinions and professional expertise is essential for reaching a wider audience. Just as your offline reputation matters, your online persona can significantly impact your career, especially in fields like digital marketing. Building a personal brand means establishing …
