Joe Pascaretta knows a thing or two about small business growth. Yes, he heads small business marketing for Dun and Bradstreet but he has also run a landscaping business and he and his team speak to thousands of business owners year. Listen to our interview here on SoundCloud or here …
There are thousands of great business books. These are the top 10 small business books that I’ve read over the years that have been most helpful for me. These books will help ground you in mindset, marketing and finances. MINDSET of business, being a better leader and inspiring your team. …
What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for “customer relationship management” CRM helps you follow up with potential customers. The lack of follow up …
The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
How do you do payroll when you hire employees ? Here are facts to help you understand your responsibilities and easily manage your small business payroll and payroll taxes. Learning to do payroll can seem like an overwhelming task when you first hire employees. Among the things you’ll need to …
Sales is about listening to and understanding the client’s needs. It’s about helping them to understand you have the solution to what they need. You can solve their problem. Dr. Nadia Brown, founder of The Doyenne Agency, Inc., unpacked for the Smart Hustle community what we need to do to …
About a month ago CNN+ was launched as a special, streaming service to host special CNN content and more. Staff were hired, lots of money was spent. Then it was all shut down. What can we learn about this for our businesses? It was shut down as there was a …
Many California new business filing fees have recently been lowered to $0 (free). This development is welcome news to entrepreneurial hopefuls, but what does it really mean? Below, we’ll break down everything you need to know about the new California business filing fees. We’ll explore which filings are $0, the …
Do you dream about partnering your small business with a multi-million dollar brand? Exposure to industry giants can bring entrepreneurs new opportunities to create and sell to different markets. And with the right gumption, anything is possible. Today, 57% of companies use partnerships to further their brand. Not only …