The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
Are you a capable leader? This is a challenging question to respond to. The only evidence of successful leadership is whether or not people follow you, no matter how good a leader you might think you are. Your impression of your own failures or successes is distorted by a self-serving …
You see them every time you go to the supermarket. Chances are, you’ve used one recently. Shopping carts have been a matter of course for supermarkets, grocery stores, and many retail outlets for decades, but did you know that Sylvan Goldman, their inventor, struggled with some of the same problems …
May 25, 2022, marked the fourth anniversary of the European Union’s General Data Protection Regulation (GDPR), and it might surprise you to learn that in that time, most companies still aren’t compliant, and some have no means to ever become compliant. In my opinion, GDPR and other like-minded data privacy …
Are you thinking about or needing to create a portfolio of your best work? Or perhaps you want to compile a fashion lookbook? If either of these scenarios describes your situation, read on. This collection of free portfolio and lookbook templates for Adobe InDesign will appeal to a broad audience, …
Within the world of retail, businesses are typically divided into two categories: brick-and-mortar or ecommerce. However, with the rapid changes occurring within the retail sector due to evolving consumer habits, the lines between these types of businesses are beginning to blur. Small businesses in particular are realizing the increasing importance …
For much of recent history, a sizeable segment of professional web designers turned up their collective noses at DIY website builders. You know, those products that promise literally anyone can build a site with minimal effort. This makes sense on a couple of fronts. First, the marketing hype rarely held …
You’ve spent hours working locally on your computer, getting that new website design to look just right. Your CMS is nicely set up with sample content and you want to test it out on a few mobile devices and tablets. Your client also wants to take a look — but …
Figuring out how to write an effective out-of-office message can be a cringe-worthy experience for any small business owner. Oftentimes, the business operations rely on the activity within your inbox. As you think about taking a summer vacation, separating from an email inbox can produce real anxiety. What happens if …
