Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You’ve got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much …
When you are advertising a product as an affiliate to a company you will be given a unique link to that product that has your affiliate ID in it. This way the customers that come to the company’s website from your link are associated with you and only you. So …
The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …
So you’ve been tasked with designing a book cover and layout. But what happens when the time comes to present the design to your client? Using a book mockup template is a great way to help them visualize how the book will look once it’s printed. In this collection, we’ve …
You see it everywhere. In the airport, on Amazon, in college bookstores, and carpet cleaning services, bundling is the open secret used to increase cash flow. The basic truth is – it works. What is Bundling Bundling is combing items that are often bought together at a perceived discount or …
Web design is a career path that lends itself well to working solo. You don’t necessarily need a huge office or a team of colleagues. A resourceful designer can usually find ways to effectively manage their business. That’s probably why so many of us have chosen to work as freelancers. …
Web hosting plays a vital role in a website’s success. Regardless of how beautiful or functional your site is, a slow or buggy server can destroy the user experience. It can also cost site owners in the form of lost business. And while we’d all love to have access to …
To a prospective client, you as a freelance web designer are often perceived only to be good as your portfolio. They’re checking you out for the first time, and if you don’t make that positive first ion, you may not get their work. And if you don’t get work, you …
I know, I know. You’re probably thinking – Joe has gone too far this time. However, this isn’t as uncommon as you’d think. According to a Pew Research survey, about a third of Americans like or even love doing their taxes. Most of these people said they like doing taxes …
