The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
Why is it more important than ever to have an authoritative personal brand? Simple! It persuades people to pay attention to you. The Covid-19 health and economic crisis have undoubtedly touched millions of people throughout the globe in various personal brand ways. People have lost their jobs or had their …
Block themes have ushered in a new era for WordPress. Through the use of full site editing (FSE), they put every facet of a website’s design within reach. There’s no need to open up your code editor, as you can point-and-click your way to a fully custom design. But before …
SEMRush is one of the most popular (and highly respected) SEO software platforms available. It offers users all-in-one features and functionality, making it an invaluable tool for website owners and SEO professionals alike. With comprehensive content and on-page optimization, as well as detailed reports on website content, backlinks, and competitive …
With more than a decade of research backing them up, some experts discovered that many companies struggle to find their ideal clients. In 2022, we are standing in a virtual sea of social media marketing and frequent content sharing. Business branding, as well as personal, reigns supreme. All for the …
Start experimenting with ten mental models you can use to get unstuck, look at difficult problems from new angles, verify your assumptions, and understand systems more deeply. How do you quickly recover when you’re stuck in a rut? Naturally, you could sit down and brainstorm solutions. Unfortunately, it may take …
Did you know that 4 out of 10 wives earn more than their husbands? I had no idea. I thought our family was just a small minority. However, female breadwinners are a growing trend and all of us will have to adjust to the new reality*. Changes can be difficult especially when …
Personal branding has risen in popularity in recent years, but so have many mistakes. So…how can you establish your personal brand gold? Let’s examine the personal branding question as if we are all famous influencers. Personal branding is the process of building your public presence for your target audience. Likewise, …
Are you looking for a more fulfilling job? A new career? You aren’t the only one, so make an effort, though small, to stand out from the pack. You don’t have to take any dramatic career change measures, though. Making a few minor adjustments every day might build up over …
