Branding Identity

The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …

Threads Is Coming for Twitter – Here’s What You Need to Know

A new app called Threads has been released by Meta, the parent company of Instagram, in the constantly changing world of social media. This application seeks to overthrow Twitter’s hegemony in the text-based sharing market. Twitter has vowed to sue Meta, as Twitter is not pleased with this new announcement. …

Career Path: The Do’s

Most professionals want an upward career path with frequent promotions. The aim is to boost our promotion rate and hence our growth angle. For instance, how career helpful is that geometry class? Focus on these personal branding criteria to speed up the process and get frequent promotions. Boss Career IQ …

Meeting Protocol Lessons

Do you ever make any of these blunders while facilitating meetings? Keep these meeting protocol principles in mind the next time you have to lead a meeting. Not only will they help you succeed as a leader, but your team will thank you as well. Leaders that are successful try …

Vibrant Branding

12 steps to achieve vibrant branding in any new market. When your company is doing well, you’re ready to enter a new market and promote it. When your company is doing your brand well, you’re ready to enter a new market and promote your product or service to new customers. …