Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …
In the past few weeks, college graduates have moved their tassels from the right to the left. Some are moving to their first jobs, some are still looking and others have decided to extend their college experience all of which will need to be managed with digital calendars. During college, students …
As employees reassess their careers and future ambitions, they’ve become more interested in the enduring value of personal branding. A widespread misperception is that personal branding is only essential for businesses, celebrities, or high-ranking individuals. Nope! You have a personal brand. It’s everything you post on social media. It’s everything …
With more than a decade of research backing them up, some experts discovered that many companies struggle to find their ideal clients. In 2022, we are standing in a virtual sea of social media marketing and frequent content sharing. Business branding, as well as personal, reigns supreme. All for the …
Over the last two years, business leaders have been guiding their firms through a succession of crises. Several of these were occurring at the same time. These include the pandemic, a series of “hundred-year” weather disasters, social upheaval, financial shocks, and substantial labor shortages. Leaders that are looking to the …
It is undeniably true that not everyone possesses the qualities of effective leadership. Furthermore, possessing the characteristics of a leader is not sufficient in and of itself. Therefore, if you want to consider yourself a successful leader, you must put in the necessary effort. In addition, you must be willing …
On My Wall I have a grouping of four quotations on the wall in my office. In my previous posts I discussed these three: Life isn’t about finding yourself. Life is about creating yourself. (George Bernard Shaw) What would you do if you knew you could not fail? (unknown, also …
Why is it more important than ever to have an authoritative personal brand? Simple! It persuades people to pay attention to you. The Covid-19 health and economic crisis have undoubtedly touched millions of people throughout the globe in various personal brand ways. People have lost their jobs or had their …
It’s becoming more challenging to maintain brand associate visibility among all stakeholders in the new virtual or hybrid world of work. One Simple Technique for Keeping Yourself Visible on Social Media Your social media branding presence is much more vital now than before the Covid-19 pandemic. You want to avoid …
